This Nike ad illustrates all three levels of design. The shoe itself is the representational aspect. It is a shoe, what Nike is displaying to the consumer. Then the aspects of a meteor, the fire, and astrodust particles burning off as it plum-its towards the earth are the abstract. Yet the viewer automatically relates these characteristics to a comet with out the giant mass being there. The fire and speed the shoe is perceived to be moving has the consumer relate to the speed he/ or she can go in a Nike shoe. The advertisement relates to a personal time or desire the viewer was running or the need to run again. Then symbolically the Nike "swoosh" is a symbolic "check mark" as if checking something off your to do list, which is why their catch phrase is "Nike. Just Do It." It is interesting to see the flame up towards the burning off particles makes a Nike swoosh that mirrors the swoosh on the shoe itself.
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