Since I am a Visual Communications major I decided to focus on the lower age group that influence billions of companies revenue a year, Children. Every time I was a kid and would walk into a fast food place I would go directly to the little box that would show these, or grab the flyer that goes into the kids meal bags. Why else would you get a kids meal if there was not a toy in it?
The tone in this poster helps give these toys a 3D feel, as if the child could just start to grab it and play with it. Not only in the toys but also with in the background that show cases them. The back ground is of glaciers where the movie took place. Look down at Ronald McDonald himself, there is tones in his hair and on his clothes. There is a streak of what looks like lightning pointing with Ronald's yellow toned finger to the toys.
The way I am describing the tone in this advertisement is how it is interesting with dimension. The perception that a 2D picture can give an illusion of being 3D. Mr. McDonald does't seem like some drawing on a piece of paper right now, but an actual figure with shadows and tones. They may not be the most intricate but they are still there. The glaciers in the back show depth, where the light hits and is immediately hit with the darkest grey give the illusion that the wall recedes farther away.
Color in this advertisement grabs the kids eye. Such vibrant and non saturated to the most intense eye catching colors. The bright sky blue, stark white and Ronald in his standard mustard yellow and ketchup red get up gives a happy feeling of fun and excitement.
The colors though seem to move along with line and shape. The circles of the animal toys and the circle in the lower left mirror off of each other, and the blue base shape mirrors the glaciers line at the top of the cliff. This in general connects visual objects through out the whole piece.
URL: http://moresay.com/category/editable/page/2/
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