Tuesday, October 25, 2011

The Basic Elements of Visual Communication

Magazine Layout Design


Shape


The shape is built on the dot and the line, which are also shown here. We see the circle as a shape in this layout for Carbon Sequestration it is locating the title, an important part of the main image, and a side thought up in the right corner. Then the type is shaped around the circle so gracefully. Using a circle which symbolically represents endless, and cycles is a perfect marriage for the topic being discussed. Carbon monoxide is an endless cycle in our society, and destroys our ice structures. 


Color & Tone



Color here plays a substantial part in guiding the eye. It also works along with tone, which makes sense because these two work closely together. The bright true yellow contrasts on the black and white background. But the tone of the black and white photo balances the yellow on the other side on black. There is mostly highlights on "Pierces" face that balance the guitar's stark whiteness. This layout was put amazingly well with color and tone. 

Direction


The direction of the graphics are a little threatening. The color does not help this feeling coming from them, but the angles and sharp edges give off a "provoking" feel to them. This is mainly on the right side, on the left side there is more of a curve to these beams. I think that the movement is achieved by the scale and the perspective the 3D figures have. Some are big and some are small, some are closer and some are far away. Thent here is the tiny lines behind the text that are in a wave like form, this connects the two pages. 

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