Thursday, October 13, 2011

Visual Hierarchy

http://www.posters.jokesarena.com/poster,1623924,A-Black-Sheep-Among-a-Multitude-of-White-Sheep.html
The Black Sheep

When I first saw the first slide of comparing colors in a specific feature channel I thought of Democrats versus republicans and then too the infamous Black Sheep. This is a poster singling this poor black sheep out. The color feature channel makes the eye go directly to the sheep, but also the shape and spatial layout of the poster where the sheep is located and around identical white sheep. Viewers locate the black sheep pre-attentively due to those channels. The black in the white communicates quickly with the Primary Cortex. Not only does it communicate quickly but it hits an emotional chord. The black sheep is sometimes related to minorities in the majorities and being suppressed. Possibly what the designer was aiming to reach with the viewer. 

No comments:

Post a Comment